Estimated reading time: mins

3D product configurators for online shops

Play Video
3D Product Viewers and Configurators for Online Stores 06:22
In e-commerce, product returns and conversion rates are crucial. 3D models better communicate the product to the customer, making the shopping experience more exciting and the online shop more efficient. For a 3D online shop, 3D models of all products are needed. These can either be 3D modeled from scratch or created more cost-effectively and truer-to-life with 3D scanning.
Table of Contents

Improved Conversion Rate

Online shops with 3D product viewers should improve their conversion rate by 15% to 30%. In 
combination with a 3D product configurator, the customer can even put together a custom-made
product—fantastic possibilities for upselling.

Roof framework 3D model by Oak Beams—interior of the 3D product configurator
Swann Rack / Holocreators Roof framework 3D model by Oak Beams—interior of the 3D product configurator

Online shops with 3D product viewers should improve their conversion rate by 15% to 30%. In
combination with a 3D product configurator, the customer can even put together a custom-made
product—fantastic possibilities for upselling.

Some online shops already use 360° viewers. However, we would describe these as “pseudo-3D,” as
they bunch together a string of photos that make the product appear three-dimensional. But 3D
implies three dimensions, and a 360°-viewer lets the customer rotate the product only on the Xaxis—not really 3D.

Nike shoe 3D model by KB Max—interior of the 3D product configurator
Swann Rack / Holocreators 3D product viewer from Kbmax.

Why Are True 3D Product Viewers So Rare?

The main reason why 3D product viewers are still rare is long loading times. Even a simple 3D model
has a file size of 10 MB to 15MB, which sometimes takes 5 seconds to load. This qualifies as infinity
in e-commerce.
Furthermore, it is technically complicated and costly to implement a 3D online shop. In contrast to
classic product images, it is technically demanding to host 3D models on your website. Therefore,
the online shops we are aware of, use cloud services to host their 3D models. However, if these
external cloud services fail, there are, suddenly, no viewable products online.

Brown leather shoe 3D model by Scarzza inside 3D product configurator
Swann Rack / Holocreators Dark brown men’s shoe in the 3D product configurator from Scarzza based on technology from
Threekit

How Can I Get the 3D Models of My Products onto my Online Shop?

Imagine you own an online shop and want to display your products in 3D. How do you do that?

If you sell machines (electric drills, vacuum cleaners, etc.), there is a good chance that the
manufacturer already has CAD data for these products. However, companies are reluctant to give
out these 3D files because their products can be copied. If you do receive the CAD data, though, you
must convert it into a colored polygon model (200k polygons). You will need to balance small file size
with good quality for the 3D model. Our company, Holocreators, can help you with this task.

Light brown leather shoe 3D model by Scarzza inside 3D product configurator
Swann Rack / Holocreators Light brown men’s shoe in the 3D product configurator from Scarzza based on technology from
Threekit.

If you need 3D models of products like shoes or handbags, the manufacturer usually does not have
any 3D data. So, you have two options. Either you build a new model using 3D software (3D
modeling), or create a 3D scan.

Which 3D Viewers Are Available for My Website?

If you want to display an interactive 3D model on your website, you can choose from these 3D
viewers:

Sideboard 3d model—interior of the 3D configurator by Sketchfab
Swann Rack / Holocreators 3D product configurator from Sketchfab.

A Selection of Websites That Use 3D Product Configurators

Sketchfab and Threekit also offer 3D product configurators. The customer can interactively change
the shape and color of the products.

Example website with 3D product configurator from Threekit:

Example website with 3D product configurators from Sketchfab:

3D boat model by Nautique—interior of the 3D product configurator
Swann Rack / Holocreators 3D product configurator from Nautique based on technology from Sketchfab

Conclusion

3D models in e-commerce are the future—no doubt about it. However, the technical hurdles are still
prohibitive. Slow Internet and old computers make loading times and interaction unsatisfactory for
online customers. Nevertheless, it can be assumed that this issue will be overcome very soon.
Gigabit Internet, 5G and faster processors are on the rise. Once 3D models become standard for
online shops, we will be able to use them for Virtual Reality (VR) and Augmented Reality (AR),
making classical product photography obsolete.

Do you want to set up a 3D product configurator for your website?

Holocreators offers professional 3D-scanning and reverse engineering services. We are happy to
create 3D scans of your products and prepare them for display on your website. Please call us at +49
40 481133
or send an email info@holocreators.com

Swann has been enthusiastic about everything 3D for many years. His roots lie in analog holography, which brought him to digital 3D-modeling in 2011.

The rapid progress of various 3D-scanning techniques fascinated himso much thathe founded Holocreators together with his brother Miro Rack in 2015.

Ready to get started?
  • JPG, PDF, or PNG max 100 MB
    Drop files here or
    Accepted file types: jpg, png, pdf, jpeg.
You may be interested
Estimated reading
time: mins
With the help of specialized 3D scanners, you can 3D-scan people and animals. This allows you to create 3D models that can be 3D-printed or used for 3D animation. We'll show you three different devices that make such 3D scans possible.
Estimated reading
time: mins
Kitbashing is associated with model making. It is composed of the words "Kit" and "Bashing". “Kit” refers to "model kit". So, when a model maker is "kitbashing", he blends parts from different model kits. Similar to a collage. The model maker combines several individual models into an entirely new model.
Estimated reading
time: mins
A NURBS model consists of points connected by curves. A polygon mesh consists of thousands or millions of small triangles. CAD surface models are usually created using NURBS surfaces, while 3D scans are typically exported as a polygon mesh. The conversion from a polygon mesh to a NURBS model is called "reverse engineering".
Estimated reading
time: mins
Reverse engineering enables us to create a copy of an object. For this purpose, the part is 3Dscanned, then the 3D scan data is converted into a CAD format, and finally, the part is manufactured. All these steps result in noticeable deviations. If an error adds up over multiple steps, then we call this error propagation.

Thanks you!

Our representative will be in touch with you soon

Thanks you!

We are glad that you have subscribed to our newsletter
sparks